A landmark of Bremen's industrial past: the imposing Kellogg's silo, where cereals were stored for decades, characterised the cityscape with its striking silhouette and the Kellogg's lettering on the roof. Today, the approximately 40 metre high building tells a completely new story. On the former Kellogg's site, which is being transformed into Überseeinsel, the historic silo has been sensitively converted into an extraordinary hotel.
After extensive renovation work, the John & Will Silo Hotel opened its doors in August 2024. Around 120 stylishly furnished rooms were created in the imposing silos, many of them with an impressive view of the Weser. Transforming the industrial building into a modern hotel required a great deal of precision: over 4,000 metres of concrete cuts and the removal of 3,500 cubic metres of concrete made way for a feel-good oasis that combines historical charm with contemporary comfort.
The Danish Guldsmeden Group, known for its sustainable boutique hotels in cities such as Berlin and Oslo, is behind the innovative concept. It remains true to its trademark in Bremen too: the John & Will Hotel combines historical structures with environmentally friendly approaches, thereby setting an example for a future-orientated hotel culture.
With its successful blend of tradition and modernity, the John & Will Silo Hotel has not only redefined the face of the overseas island, but has also brought a piece of Bremen's history into the future.

As soon as guests enter the hotel, they are greeted by the Bremen Town Musicians - a charming prelude that brings the connection to the city and its culture to life. The reception area, a stylish mixture of bar and reception, called ‘Barception’, creates a relaxed atmosphere that allows guests to arrive and enjoy themselves in equal measure. Guests not only check in here, but can also feel immediately welcome with a drink.

On the way to the rooms, lovingly designed Low German details that playfully pick up on the regional culture catch the eye. The rooms themselves, affectionately called ‘Stuuv’, are true retreats for every requirement. With a harmonious combination of natural materials, elegant black accents and industrial design elements, they radiate cosiness and timeless elegance.

The corridors on the ten floors invite you to marvel and discover: Bremen artist Johann Büsen has created colourful, enigmatic works of art that interweave themes such as politics, nature, literature, film, science and everyday culture. His graphic works transport you into imaginative visual worlds that reveal new details every time you look at them.

In addition to the stylish rooms, the hotel offers a modern fitness centre and flexible meeting rooms that are ideal for conferences, private parties or special events. A place that combines northern German warmth with urban chic and comfort.

Direkt neben dem Silo-Hotel erwartet die Gäste das Vitaminlager – ein kulinarisches Highlight, das Genießer zu jeder Tageszeit begeistert. Nur eine Tür weiter lockt morgens ein abwechslungsreiches Frühstück mit frischen, regionalen und hausgemachten Spezialitäten. Hier sind 80% der Gerichte vegan oder vegetarisch - so ist von veganen Leckerbissen über ofenfrische Brötchen bis hin zu Käse und Aufschnitt aus artgerechter Tierhaltung für jeden Geschmack etwas dabei – ein idealer Start in den Tag.
Und das kulinarische Angebot endet nicht beim Frühstück: Das Vitaminlager bietet auch für den Mittagstisch oder ein entspanntes Dinner eine breite Auswahl. Frische Zutaten, die sorgfältig zubereitetet werden, stehen hier im Mittelpunkt. Wer es herzhaft oder leicht möchte, findet ebenso das Passende wie diejenigen, die einfach mal Neues probieren wollen. Ein weiteres Highlight: Der Kaffee aus der eigenen Rösterei „KALLE Coffee Roasters“ sorgt für aromatische Genussmomente - ob als Begleiter zum Essen oder als Pause zwischendurch.
Mit regionalen Produkten, einem durchdachten Konzept und einer einladenden Atmosphäre ist das Vitaminlager nicht nur ein Ort zum Essen, sondern ein Platz, an dem Qualität und Geschmack im Vordergrund stehen. Egal ob für einen kleinen Snack oder ein ausgedehntes Menü – das Vitaminlager macht jede Mahlzeit zu einem besonderen Genuss.