These are the new food trends
In the catering and food industry, it is always worthwhile to keep an eye on the latest developments and needs of customers. Those who recognise the wishes and demands of their guests early on can react quickly and expand their own clientele. By responding to current food trends, restaurateurs stay in the conversation and gain an edge over the competition.
Some developments that are on the rise today will probably also accompany us in the long term. At the moment, it is mainly topics from the areas of sustainability and health that are catching the interest of consumers. Against the backdrop of climate change and the experiences from the Corona era, environmental issues will probably continue to shape the gastronomy in the coming years. In this guide, you will find out which food trends you should be particularly aware of.
What are food trends?
When new trends emerge in the food sector, it is no longer just about exciting new tastes. Today, values and individual lifestyles influence eating behaviour much more than they did a few years ago. Consumers are informing themselves more intensively about food production and are paying more attention to sustainability issues - such as the origin and quality of their food. The composition of the menu is therefore becoming more complicated: desires, values and the personal taste of the individual come together here.
The target groups of food trends also differ - new ideas and preferences hardly spread evenly throughout society. People who eat a plant-based diet, for example, visit different restaurants than omnivores. Here, restaurants have to deal with very different social milieus. Food trends that cause enthusiasm among vegans in the city can pass another target group by unnoticed. In short: food trends are diverse!
Characteristics of food trends at a glance
For the year 2022, the Frankfurt Future Institute has once again published the annual Food Report by industry expert Hanni Rützler. The author names three criteria for culinary trends, by which the increasing importance of values and identity can be well understood. According to Rützler, food trends must:
- Respond to the longings, desires and needs in a cultural group
- Offer solutions to problems of our eating behaviour and food production
- Open up points of contact for the values and identification of consumers